Zaiba works to promote equality in society and reduce violence against women in Bangladesh. With a degree in criminology, her experience as a researcher in the police force gave her unique insights into the problems of mobility and vulnerability among women in low-income areas of the country.
Since being selected as a Global Shaper 2017-2018 by the World Economic Forum, Zaiba has been able to deliver a number of projects in Dhaka including one on anti-harassment, which uses paintings on the sides of buses to raise awareness of the issue. She has also collaborated with a local legal firm to create a self-defence project for women, and partnered with a youth-based organisation to teach women how to ride bicycles, to increase their independence. Every five weeks, 40 girls receive self-defence and cycling training.